{
  "hero": {
    "eyebrow": "SIGNAL · WEB DESIGN + MARKETING · WARREN MI",
    "scramble": "",
    "heading": "Web design plus the marketing that fills it.",
    "tagline": "One person. One number.",
    "sub": "A complete site built in days and shown to you before you pay. Then an optional monthly plan that keeps your Google profile, your reviews, and your pages full.",
    "cta": "Get a quote",
    "explore": "Explore the site"
  },
  "home": {
    "pricing": {
      "eyebrow": "PRICING",
      "heading": "$1,500 flat · 25% off. Built first.",
      "highlight": "You pay after you see it.",
      "sub": "One build price, no deposit. See the site free, sign, then pay $1,500. Or spread it over four months. Care is optional at $150 a month."
    },
    "value": {
      "eyebrow": "WHY IT COSTS LESS",
      "heading": "The same site, at a fraction of the price.",
      "sub": "An agency charges $5,000 to $15,000 for the same multi-page site. Signal builds it for $1,500 because the work is automated and there is no overhead between you and it.",
      "colWhat": "What you get",
      "colSignal": "Signal",
      "colAgency": "Typical agency",
      "rows": {
        "r1": {
          "what": "A complete multi-page site",
          "signal": "$1,500 flat",
          "agency": "$5,000 – $15,000"
        },
        "r2": {
          "what": "Deposit to start",
          "signal": "None",
          "agency": "50% up front"
        },
        "r3": {
          "what": "See the finished site first",
          "signal": "Yes · before you pay",
          "agency": "Only after you pay"
        },
        "r4": {
          "what": "Timeline",
          "signal": "Days",
          "agency": "6–12 weeks"
        },
        "r5": {
          "what": "Revisions",
          "signal": "Until you approve",
          "agency": "Two rounds, then billed"
        },
        "r6": {
          "what": "Who you talk to",
          "signal": "The person building it",
          "agency": "An account manager"
        }
      },
      "why1": {
        "title": "Automated, not hand-built",
        "line": "The build runs on a library of proven layouts and a fixed order. A page that takes an agency a day takes Signal an hour, so the price reflects hours of work, not a week of it."
      },
      "why2": {
        "title": "No middlemen",
        "line": "You talk directly to the person building your site. No account manager, no designer-to-developer handoff, no chain of hourly billing between you and the work."
      },
      "why3": {
        "title": "No overhead passed on",
        "line": "No downtown office, no sales team, no project managers. What you pay is for the site, not for a floor of staff you will never meet."
      }
    },
    "play": {
      "eyebrow": "FREE WITH EVERY BUILD",
      "heading": "The playbook for getting found.",
      "sub": "Every build includes Getting Your Business Found, our plain-English playbook for getting found online. Every step is spelled out so you can do it yourself. It's the same playbook we follow.",
      "c1": "Your website · the five homepage rules",
      "c2": "Google Business Profile · set up click by click",
      "c3": "Reviews · the ask, the replies, the cadence",
      "c4": "Directories & citations · the 10 that matter",
      "c5": "Content that answers real questions",
      "c6": "Social media without the overwhelm",
      "c7": "Photos, email & text, ads, and the AI check"
    },
    "process": {
      "eyebrow": "THE PROCESS",
      "heading": "Brief to live in five moves.",
      "sub": "A fixed order, so nothing slips. Intake to care, with QA before it goes live."
    },
    "proof": {
      "eyebrow": "PROOF",
      "heading": "You see it before you pay.",
      "sub": "The build is $1,500 flat, 25% off the normal $2,000. Pay once when you sign, or four monthly payments of $375. No deposit, no lock-in, and you own the site. Every build includes our free playbook, Getting Your Business Found."
    },
    "contact": {
      "eyebrow": "CONTACT",
      "heading": "Send the brief.",
      "sub": "Name, business, and what needs to be on the site. We come back within 1-3 business days.",
      "cta": "Get a quote"
    },
    "gallery": {
      "eyebrow": "GALLERY"
    }
  }
}