{
  "services": {
    "hero": {
      "eyebrow": "SERVICES & PLANS",
      "titleA": "Web design plus the marketing",
      "titleB": "that fills it.",
      "intro": "The site is the $1,500 build. The plans are what keep it full: Google, reviews, pages, ads. Month to month, plain-English pricing, cancel with a phone call."
    },
    "plans": {
      "eyebrow": "THE MONTHLY PLANS",
      "title": "Three plans. Coming soon.",
      "description": "The plans below open once we finish testing delivery with our first clients. The site build and care plan are live today.",
      "soon": "Coming soon · not taking on plan clients yet",
      "founders": "Want in at launch? Book the build and ask · the first clients on each plan get founder pricing.",
      "mostPicked": "Most picked",
      "whoLabel": "Who it is for · ",
      "comingSoon": "Coming soon"
    },
    "tiers": [
      {
        "id": "starter",
        "name": "Starter",
        "price": "$347",
        "cadence": "/mo",
        "headline": "Your Google profile kept alive · every week, without you thinking about it.",
        "items": [
          "Google Business Profile kept alive · a fresh post every week",
          "Every review answered within 24 hours, in your voice",
          "Citations kept accurate across the directories Google reads",
          "A plain-English report every month · what changed, what moved"
        ],
        "who": "For an owner who has a site and a Google profile, but nobody keeping them current. The cheapest plan that still moves the needle."
      },
      {
        "id": "growth",
        "name": "Growth",
        "price": "$697",
        "cadence": "/mo",
        "headline": "Everything in Starter, plus the pages and posts that bring in new searches.",
        "items": [
          "Everything in Starter",
          "Service pages built to rank for \"service + town\" searches · think \"brake repair Warren MI\"",
          "One social platform posted and managed for you",
          "A monthly email or text to your own customer list",
          "Citation cleanup · the wrong addresses and old listings fixed"
        ],
        "who": "For a business that needs to show up for more searches, not just exist on the map. This is the plan most owners land on."
      },
      {
        "id": "dominate",
        "name": "Dominate",
        "price": "$1,297",
        "cadence": "/mo",
        "headline": "Everything in Growth, plus paid ads run by us · and a person who calls you.",
        "items": [
          "Everything in Growth",
          "Google Ads managed end to end (ad spend billed to you at cost · we never mark it up)",
          "Two to three social platforms instead of one",
          "A monthly check-in call · real numbers, plain answers",
          "Review plates included · the counter kit that brings reviews in"
        ],
        "who": "For the business that intends to own its zip code, not share it. If a competitor sits three blocks away, this is the plan for that."
      }
    ],
    "honest": {
      "title": "No guarantees. Cancel any time. You own everything.",
      "body": "Nobody honest promises page one, and we will not pretend otherwise. Plans are month to month, cancel whenever you want, no exit fee. Everything we set up stays yours the day you stop."
    },
    "alaCarte": {
      "eyebrow": "A LA CARTE",
      "title": "Not ready for a full plan? Two narrower doors.",
      "description": "Same month-to-month terms, one job each, opening soon alongside the plans. Need a website first? The $1,500 build is live today.",
      "soon": "Coming soon",
      "items": [
        {
          "name": "Reviews only",
          "price": "$199/mo",
          "line": "We answer every review within 24 hours and watch velocity. Nothing else · the plan, narrowed."
        },
        {
          "name": "Google profile only",
          "price": "$249/mo",
          "line": "The GBP kept alive: weekly posts, photos, Q&A, and accuracy. The heart of Starter on its own."
        }
      ],
      "onramp": {
        "title": "Website build · the on-ramp",
        "price": "$1,500 one-time",
        "line": "A complete multi-page site, built first and shown before you pay. The plans plug straight into it."
      }
    },
    "compare": {
      "eyebrow": "THE HONEST COMPARISON",
      "title": "Signal, a big agency, or doing it yourself.",
      "colWhat": "What matters",
      "colSignal": "Signal",
      "colAgency": "Big agency",
      "colDiy": "DIY",
      "rows": [
        {
          "what": "Who you talk to",
          "signal": "The one person doing the work",
          "agency": "An account manager, then a junior",
          "diy": "Nobody · it is on you"
        },
        {
          "what": "Monthly cost",
          "signal": "$347–$1,297",
          "agency": "$2,500–$10,000",
          "diy": "$0, plus your evenings"
        },
        {
          "what": "Contract",
          "signal": "Month to month",
          "agency": "6–12 months, signed",
          "diy": "None"
        },
        {
          "what": "If you cancel",
          "signal": "You keep everything we built",
          "agency": "Accounts and tools stay with them",
          "diy": "·"
        },
        {
          "what": "Reporting",
          "signal": "One page, plain English",
          "agency": "Dashboards you need training to read",
          "diy": "None"
        },
        {
          "what": "Reviews handled",
          "signal": "Replied within 24 hours",
          "agency": "Sometimes, by template",
          "diy": "Rarely"
        }
      ]
    },
    "industries": {
      "eyebrow": "BY INDUSTRY",
      "title": "Built around the way your customers actually search.",
      "description": "Four playbooks, one for each kind of business we know cold in metro Detroit.",
      "items": [
        {
          "to": "/tire-shops",
          "label": "Tire shops"
        },
        {
          "to": "/restaurants",
          "label": "Restaurants"
        },
        {
          "to": "/trades",
          "label": "Trades"
        },
        {
          "to": "/salons",
          "label": "Salons"
        }
      ]
    },
    "hub": {
      "eyebrow": "GO DEEPER",
      "title": "The rest of the menu.",
      "description": "What ships on the build, and the detail behind each piece.",
      "items": [
        {
          "to": "/web-design",
          "label": "Web design",
          "line": "The $1,500 build · pages, phones, launch this week, and how it is priced."
        },
        {
          "to": "/seo",
          "label": "Local SEO",
          "line": "Schema, sitemap, and your Google Business Profile · how you get found."
        },
        {
          "to": "/security",
          "label": "Security",
          "line": "SSL, CSP + HSTS, no server to hack, and bot protection · what ships, how."
        },
        {
          "to": "/analytics",
          "label": "Analytics",
          "line": "GA4 wired in before launch · your traffic, your top pages, your numbers."
        },
        {
          "to": "/accessibility",
          "label": "Accessibility",
          "line": "WCAG 2.2 AA · contrast, keyboard, and screen-reader structure, page by page."
        },
        {
          "to": "/client-portal",
          "label": "Client portal",
          "line": "Your private link: status, messages, billing, contract, and booking."
        }
      ]
    },
    "cta": {
      "title": "Not sure what you need? Start with the site.",
      "body": "The website build and care plan are live today. Tell us the business and the town · we will show you exactly what is missing, free, one page, plain English.",
      "cta": "Get the free audit"
    }
  }
}